PLAY.
Playboy is historically a brand dedicated to men’s entertainment, but its cookie-cutter, outdated notion of pleasure fails to reflect the realities of our inclusive, modern culture. So we’re proudly embracing today’s truth: there’s no one way to PLAY.
PLAY: THE MAGAZINE
We’re launching a new ‘zine to complement the mag at the heart of the brand. As the sister brand to Playboy, PLAY is designed to truly reflect what our world looks like today, and how we like to play.
THE PLAYBOOK
We all should be able to get it how we like it. Thanks to the Playbook, a database designed for super-informed sex toy discovery, we can. Find a vibe that matches your vibe.
HEART TO HEART
The Playbook’s Apple Watch integration gathers real-time heart rate data while you’re using your toy to indicate performance. Then, it adds it to your Playbook review to help others gauge if it might be right for them. Read reviews, connect with others who have similar auras, and track your own usage to make sure you’re hitting your weekly pleasure goals.
More ‘f*ck yes’ for everybody.
PLAY IN THE STREETS
To launch the new ‘zine, we’ll use data from The Playbook to determine the vibe—or aura—of major cities across the country. Then, we’ll send a mobile shop into the city, featuring toys that feel true to the aura’s main qualities.
Atlanta, you’re wild and sensual. We’ve got some things we know you’ll love.
TASTEFUL NUDES
The Tasteful Nudes Lighting Kit helps you create the perfect setup to shoot museum-worthy, not-so-SFW nudes from the comfort of your own home.
While you’ve been in your room working to get that perfect booty shot, we’ve been creating a kit to help you get all the right angles.
SEXY & SFW
We no longer believe in whispering about pleasure. Besides, your aura is your aura, always. So we created a way to love the way you play out loud: the Aura by Play Instagram filter. Don’t worry, this one is SFW.
SAVAGE x PLAY
A partnership straight from the pleasure GAWDS. We’re releasing a Savage x PLAY line of lingerie and loungewear to help you feel sexy, whatever that looks like for you.
✍🏽 Endia Turney