This year, Rao’s Homemade debuted its first-ever float, The Pasta Knight, in the Macy’s Thanksgiving Day Parade. Fans across the country tuned in to watch Rachel Platten perform a medley of her hit songs while accompanied by knights carrying Rao’s Homemade banner flags.

In addition to the 90-second segment within the parade itself, we ran two :15 second ads from our “Same Story” campaign on NBC as part of the partnership to drive additional brand awareness.

Featured: CNN Business, TODAY, Late Night with Stephen Colbert, People, Marketing Dive